Department of Business Administration (BBA)

Bachelor of Business Administration (BBA) Department at PSIT College of Higher Education, Kanpur was established in the year 2015 to deliver high-quality management education to the widespread cross-section of students across India. The department is committed to engaging members of faculty and scholars in quality academic and research activities by maintaining and strengthening the core infrastructures, state-of-the-art facilities, and an excellent pool of human resources. In a short span of time, the department of BBA has grown impressively and attained widespread recognition from industry and academic spheres. The BBA course is designed to provide business knowledge and skills, both functional and integrative, in the field of business. During the course, we develop a student’s view and outlook on leadership, entrepreneurship, and ethics. We inculcate the most essential theoretical and practical skills in our students which help in their overall development. Apart from covering university syllabus, the department provides technical training to its students in emerging areas like Data Analytics, Python, Excel, Advance Excel, SPSS, Tableau and R Studio, etc. Besides, motivating students for excelling in academics; the department gives tremendous importance to transform students into dynamic, productive, and socially responsible professionals. With the passage of time, the department kept on achieving new heights. The same is reflected in its activities such as teaching- learning, research, developing entrepreneurs, supporting and promoting start-ups, performing excellent in campus placements, etc. Over a period of time, we at PSIT have developed the legacy of converting dreams into reality.

BBA is one of the most preferred professional degree programs after 10+2 due to its special eligibility criteria. Students of all streams i.e. Arts, Science or Commerce may pursue this 3-year degree program to develop strong leadership, entrepreneurial, administrative, marketing and professional communication skills at par. The B.B.A.programenables the learner to observe, feel and enhance the skills that are required in the field of management. After completion of this program, the students have various career options like starting their own venture; opportunity for government jobs, Data Analytics, Research, Sales, H.R. professional, Retail Operations, etc.

The B.B.A program also open gates towards higher education and the learners may pursue allied post graduate or diploma courses in the field of general management, Finance, Marketing, Retail, Human Resource Management, International Business, etc. like M.B.A., M.B.M, M.P.A., or PGDBM. The BBA program instills the qualities among learners like Leadership, Decision Making, Effective Communication, Behavioral Cognitive Approach, Team Building, Office Management, Negotiations, etc. that helps in transforming a person into a professionally responsible & self-reliant citizen of nation.


The Schedule of papers prescribed for BBA examination is as follows.


Semester - I Semester - II
Business Organization Business Environment
Business Mathematics Business Communication
Principal of Economics Indian Economy
Book Keeping & Basic Accounting Principles of Accounting
Business of Law Organizational Behavior
Fundamental of Business Management Business Statistics Presentation & Viva Voice
Business Ethics  


Semester - III Semester - IV
Advertising Management Consumer Behavior
Indian Banking System Financial Management
Human Resource Management Production Management
Marketing Management Sales Management
Company Accounts Research Methodology
Company Law Operation Research
  Market Service Report & Viva Voice


Semester - V Semester - VI
Managerial Economics International Trade
Entrepreneurship & Small Business Mgt. Strategic Management & Business Policy
Income Tax Laws and Accounting Vat & Service Tax
Cost & Management Accounting Management information System
Industrial Law Auditing
Fundamentals of Computers Fundamental & E-commerce
Environmental Science Project Report
Viva Voice Viva-Voice