Department of Business AdministrationBBA

Bachelor of Business Administration (BBA) Department at PSIT College of Higher Education, Kanpur was established in the year 2015 to deliver high-quality management education to the widespread cross-section of students across India. The department is committed to engaging members of faculty and scholars in quality academic and research activities by maintaining and strengthening the core infrastructures, state-of-the-art facilities, and an excellent pool of human resources. In a short span of time, the department of BBA has grown impressively and attained widespread recognition from industry and academic spheres. The BBA course is designed to provide business knowledge and skills, both functional and integrative, in the field of business. During the course, we develop a student’s view and outlook on leadership, entrepreneurship, and ethics. We inculcate the most essential theoretical and practical skills in our students which help in their overall development. Apart from covering university syllabus, the department provides technical training to its students in emerging areas like Data Analytics, Python, Excel, Advance Excel, SPSS, Tableau and R Studio, etc. Besides, motivating students for excelling in academics; the department gives tremendous importance to transform students into dynamic, productive, and socially responsible professionals. With the passage of time, the department kept on achieving new heights. The same is reflected in its activities such as teaching- learning, research, developing entrepreneurs, supporting and promoting start-ups, performing excellent in campus placements, etc. Over a period of time, we at PSIT have developed the legacy of converting dreams into reality.

BBA is one of the most preferred professional degree programs after 10+2 due to its special eligibility criteria. Students of all streams i.e. Arts, Science or Commerce may pursue this 3-year degree program to develop strong leadership, entrepreneurial, administrative, marketing and professional communication skills at par. The B.B.A.programenables the learner to observe, feel and enhance the skills that are required in the field of management. After completion of this program, the students have various career options like starting their own venture; opportunity for government jobs, Data Analytics, Research, Sales, H.R. professional, Retail Operations, etc.

The B.B.A program also open gates towards higher education and the learners may pursue allied post graduate or diploma courses in the field of general management, Finance, Marketing, Retail, Human Resource Management, International Business, etc. like M.B.A., M.B.M, M.P.A., or PGDBM. The BBA program instills the qualities among learners like Leadership, Decision Making, Effective Communication, Behavioral Cognitive Approach, Team Building, Office Management, Negotiations, etc. that helps in transforming a person into a professionally responsible & self-reliant citizen of nation.

Course Structure

The Schedule of papers prescribed for BBA examination is as follows.

Semester - I Semester - II
Business Economics Organizational Behavior
Basic Accounting Business Finance
Business Statistics Human Resource Management
Principles of Management Marketing Theory & Practices
Business Ethics & Governance Business Mathematics
Computer Applications Advertising management
Food & Nutrition ( Co-curricular) First Aid & Health ( Co-curricular)
Project Work

Semester - III Semester - IV
Management & Cost Accounting Supply Chain Management
Business Law Research Methodology
Production Management Specialized Accounting
Business Policy Consumer Behavior
Business Communication Investment Analysis & Portfolio Management
Business Environment Company Law
Human values & Environmental Studies (Co-curricular) Physical Education & Yoga ( Co-curricular)
Project Work

Semester - V Semester - VI
Income Tax Project Management
Marketing Communication Good & Services Tax
Entrepreneurship and Small Business Management Auditing
Sales Management International Trade
Industrial Relations & Labor Laws Strategic Management
Company Accounts Training & Development
Analytical Ability & Digital Awareness (Co-curricular) Communication skills & Personality Development (Co-curricular)
  Project Work
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